Ballpark is the fastest way to capture high-quality feedback on questions, marketing copy, designs and prototypes using task driven questions.
A prototype in simple terms is any version of your product before its final stage - a live mockup if you will!
Prototypes can vary in complexity. Low-fidelity prototypes, such as sketches, are generally used for testing concepts. Whereas high-fidelity prototypes are great for testing fully functional interactive prototypes allowing you to address any obstacles in the workflow and ensure the prototype aligns with your business goals.
Many designers will create multiple variations of a prototype, all based on testing feedback, before they land on one that closely resembles the finishing goal for launch. And prototype testing is how they get there!
As soon as your first prototype is ready, you want to get it in front of your target audience as soon as possible and that’s why prototype testing (sometimes referred to as performance testing or usability benchmarking) should play a vital part in your design process - not only at the beginning but throughout!
Prototype testing involves testing your prototype with real-world users to assess its viability during the early stages of the development journey. Sharing your prototype with users and asking insightful prototype user testing questions to gather user feedback early and often is the key to a successful launch. You wouldn’t want to publicly launch your product before you’re 100% confident that it’s fully operational and solves the real-world problem you intended it to, would you?
Essentially, the goal of prototype testing is to validate your design choices, recognise where to make improvement by tackling problems, and ensure your product meets the needs and expectations of your users.
If you want an idea of just how well a product will perform in the market before it actually performs then prototype testing is your answer. We’re pretty sure there’s not a designer out there that doesn’t see the value in prototype testing - you just have to make sure to ask the right prototype user testing questions.
Prototype testing has many benefits:
With low-fidelity prototypes the perfect time to test is right after completing the design. Once you’re on your way with your design and have made updates based on user test data, it’s time to carry out your high-fidelity prototype testing.
By testing your prototype with customers in the very early stages of the design process it means you can gain their initial reactions and insights to point you in the right direction. But it shouldn’t stop there. You’ll want to continue doing prototype testing right up until launch, bringing your users along the development journey with you and taking onboard their feedback before developing a perfectly refined final product.
Therefore, an ongoing prototype testing process is best.
Prototype testing yields various qualitative and quantitative insights. Generated heatmaps and screen recordings can yield qualitative insights without researchers even having to moderate the user tester’s session. Additionally, quantifiable metrics such as ‘success rate’ and ‘time to completion’ are useful for tracking improvement over time.
The prototype test template helps you assess the usability and messaging within a prototype. Users are prompted to use a prototype and complete tasks, then answer a series of prototype user testing questions based on their experience.
Using a rating scale users can score how easily it was to complete tasks during the prototype test. This is an example of a semantic differential scale which is arguably the most reliable and easiest way to understand user highs and lows in terms of their emotional reaction towards a prototype. The quantitive data recorded here can be used to create graphs or charts to validate the design and capture stakeholder buy-in.
Following the successful (or possibly not so successful) completion of the test, the user is then asked a series of prototype user testing questions based on their experience interacting with the prototype.
Then there’s an open-ended free text collection question asking the user to explain how they would make the booking experience better and/or easier. This gives the user the freedom to creatively discuss their feelings, attitudes, and views towards your prototype. You may actually be shocked and surprised by the depth of the insights they provide and their answers could inspire your marketing and branding campaigns.
On the subject of marketing, the final prototype user testing question asks the participant to choose their preferred marketing tagline for the app.
As with all the templates available in Ballpark, they are customisable so you can reorder or add as many additional questions as you like.
Prototype test FAQs