Ballpark respects your privacy and is committed to protecting your personal data.

This privacy notice tells you the types of information we collect about you when you visit our Site https://ballparkhq.com (the “Site”) and use our products and services or which we otherwise obtain directly from you or from a third party, how we use that information, and the instances in which we share your information. This privacy notice may change from time to time so please check this policy regularly.

Our Site, products and services are not intended for children and we do not knowingly collect data relating to children.

For the purposes of this privacy notice, the term “personal data” means any information which identifies you or which allows you to be identified when combined with other information.

Important information and who we are

Controller

Ballpark is a trading name of Marvel Prototyping Limited (a company incorporated in England under company number 08625398). Ballpark is the controller and responsible for your personal data (referred to as "we", "us" or "our" in this privacy notice).

We have appointed a data privacy manager who is responsible for overseeing questions in relation to this privacy notice. If you have any questions about this privacy notice, including any requests to exercise your legal rights, please contact the data privacy manager using the details set out below.

Please note – if a user of our Testing Services (as defined in our Terms of Service) has not supplied their own privacy and cookie policy to a Participant Tester, they will be permitted to rely on the terms of our Privacy and Cookie Policy provided that such user is deemed the data controller and Ballpark is the data processor. Under the terms of our Data Protection Addendum, such reliance is at the parties’ own risk and the user and Participant Tester will indemnify Ballpark for any fines, damages, losses or costs (including legal fees) that Ballpark may incur as a result of such reliance.

Contact Details

Our full details are:

• Trading name: Ballpark

• Full name of legal entity: Ballpark Labs LTD

• Title of data privacy manager: Data Protection Representative

• Email address: help@ballparkhq.com

• Postal address: Ballpark Labs LTD, Third Floor, 20 Old Bailey, London, United Kingdom, EC4M 7AN

You have the right to make a complaint at any time to the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance.

Changes to the privacy notice and your duty to inform us of changes

This version was last updated on 6th August 2025

It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.

Third-party links

This Site may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our Site, we encourage you to read the privacy notice of every website you visit.

Integration with Third-Party Service Figma

At Ballpark, we integrate with a third-party service called Figma to enhance our products and services. This integration is facilitated through the use of an Embed Kit API provided by Figma. We utilize this integration to track usage on customer prototypes for the purpose of generating user testing analytics data in our application.

Additionally we integrate into the Figma REST API which allows us to import content and prototype data from your design files. This allows us to provide advanced reporting and analytical capabilities for your user tests.

Data Collection via Figma Integration

Through the Figma integration, we collect the following data related to user interactions with prototypes and designs:

• User clicks

• Screen and component transitions

• Changes made to prototypes

• Content 

• Prototype data

Purpose of Figma Data Collection

The data collected from Figma is used to provide user testing analytics within our application. This data helps us better understand how users interact with the designs and prototypes, enabling us to improve the user experience and enhance our services.

Privacy and Security with Figma

We take the privacy and security of your data seriously. Any data collected through the Figma integration is handled in accordance with this privacy policy. We ensure that the data is stored and processed securely to protect your personal information.

Please note that Figma may have its own privacy policies and practices. We encourage you to review Figma's privacy policy to understand how they handle data.

The data we collect about you

We may collect, use, store and transfer different kinds of personal data about you which we have grouped together follows

• Identity Data includes first name, maiden name, last name, username or similar identifier and title.

• Contact Data includes billing address, email address and telephone numbers.

• Transaction Data includes details about payments to and from you and other details of products and services you have purchased from us including the type of card used for a particular transaction (but not any other card details).

• Technical Data includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access this Site.

• Profile Data includes your username and password, purchases or orders made by you, your job title, your profession, your employer, your interests, preferences, feedback and survey responses.

• Usage Data includes information about how you use our Site, products and services.

• Marketing and Communications Data includes your preferences in receiving marketing from us and our third parties and your communication preferences.

• Content Data includes any content which you upload onto the Site such as comments and other text or images that contain personal data.

We also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data may be derived from your personal data but is not considered personal data in law as this data does not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific Site feature. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this privacy notice.

We do not collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data). Nor do we collect any information about criminal convictions and offences.

How is your personal data collected?

We may collect, use, store and transfer different kinds of personal data about you which we have grouped together follows:

• Direct interactions. You may give us your Identity and Contact by filling in forms or by corresponding with us by post, phone, email, online or otherwise. This includes personal data you provide when you:

• apply for our products or services; complete a form on our Site requesting us to contact you; create an account on our Site; subscribe to our service or publications; request marketing to be sent to you; enter a competition, promotion or survey; or give us some feedback.

• Data you upload onto our Site. You may upload Content Data on our Site when you use our services.

• Automated technologies or interactions.As you interact with our Site, we may automatically collect Technical Data about your equipment and Usage Data about your browsing actions and patterns. We collect this personal data by using cookies and other similar technologies. We may also receive Technical Data about you if you visit other websites employing our cookies. Please see section 5 below (“Cookies”) for further details.

• Third parties or publicly available sources.We may receive personal data about you from various third parties and public sources as set out below:

• Technical Data from the following parties: (i) analytics providers (ii) advertising networks; and (iii) search information providers.

• Contact and Transaction Data from providers of payment services.

• Identity, Profile and Contact Data from publicly available sources such as Companies House.

• Identity, Profile and Contact Data from data providers who obtain such data from publicly available sources.

How we use your personal data

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

• Where we need to perform the contract we are about to enter into or have entered into with you.

• Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.

• Where we need to comply with a legal or regulatory obligation.

Generally we do not rely on consent as a legal basis for processing your personal data other than where you ask us to use your personal data to obtain a third party personalised icon which will appear on the Site when you log in with us or in relation to sending third party direct marketing communications to you via email or text message. You have the right to withdraw consent to marketing at any time by contacting us

Purposes for which we will use your personal data

We have set out below, in a table format, a description of all the ways we plan to use your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.

Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data. Please contact us if you need details about the specific legal ground we are relying on to process your personal data where more than one ground has been set out in the table below.

Marketing

We strive to provide you with choices regarding certain personal data uses, particularly around marketing and advertising.

We may use your Identity, Contact, Technical, Usage and Profile Data to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which products, services and offers may be relevant for you.

You will receive marketing communications from us if you have requested information from us or purchased products or services from us or if you provided us with your details when you entered a competition or registered for a promotion and, in each case, you have not opted out of receiving that marketing.

Opting out

You can ask us to stop sending you marketing messages at any time by following the opt-out links on any marketing message sent to you or by contacting us at any time.

Cookies

Our Site uses cookies and similar technologies to distinguish you from other users of our Site. This helps us to provide you with a good experience when you browse our Site and allows us to improve our Site. We may also use such technologies to track you across the Internet and to display targeted advertisements to you on our Site and third party websites and social media platforms based on your preferences and likely interests.

A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer if you agree. Cookies contain information that is transferred to your computer's hard drive.

The types of cookies we use on our Site are:

• Strictly Necessary Cookies.We use Strictly Necessary Cookies to operate our Site. These cookies are essential to enable you to move around the Site, use its features and to log into secure areas of the Site.

• Functionality Cookies.We use Functionality Cookies to recognise you when you return to our Site. This enables us to personalise our content for you, greet you by name and remember your preferences and various settings on our Site.

• Analytical/Performance Cookies.These cookies collect information about how many people are using our Site and how they are moving around it when they re using it. For example, the pages visited most often, how people are moving from one link to another, and if they get error messages from certain pages. This helps us to improve the way our Site works, for example, by ensuring that users are finding what they are looking for easily.

• Targeting Cookies.These cookies are used to deliver advertisements that are more relevant to you and your interests. They remember that you have visited our website, the pages you visited and the links you have followed. This information may be shared with other organisations such as our advertising partners.

Please note that third parties (including, for example, advertising networks and providers of external services like web traffic analysis services) may also use cookies, over which we have no control. These cookies are likely to be Analytical/Performance Cookies or Targeting Cookies.

You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this Site may become inaccessible or not function properly.

Please contact us if you want further information on the specific cookies used by us.

Disclosures of your personal data

We may have to share your personal data with the parties set out below for the purposes set out in the table in paragraph 4 above.

• Service providers who provide IT and system administration services.

• Service providers who provide customer service tools such as online chat services and helpdesk services.

• Third parties who provide personalised icons for use on our Site.

• Professional advisers including lawyers, bankers, auditors and insurers who provide consultancy, banking, legal, insurance and accounting services.

• Our third party advertising partners to advertise products and services to you on third party sites which are tailored to meet your preferences and likely interests.

• Our third party analytics partners to analyse Site traffic and understand customer needs and trends.

• Third parties if we are required to do so by law, or if we believe that such action is necessary to: (a) fulfil a government, or regulatory authority request; (b) conform with the requirements of the law or legal process; (c) protect or defend our legal rights or property, our Site or customers.

• Third parties to whom we may choose to sell, transfer, or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this privacy notice.

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

International transfers

Some of our third-party service providers are based outside the European Economic Area (EEA) and the UK, so their processing of your personal data may involve a transfer of data internationally.

Whenever we transfer your personal data out of the EEA or the UK, we ensure a similar degree of protection is afforded to it by implementing one or more of the following safeguards:

• We only transfer your personal data to countries that have been deemed to provide an adequate level of protection for personal data by the European Commission. For further details, see European Commission: Adequacy decisions.

• Where we use certain service providers, we implement specific contracts approved by the European Commission (the Standard Contractual Clauses, or SCCs), which ensure personal data receives the same protection it has in the EEA.

• Where transfers are made from the UK, we use the EU Standard Contractual Clauses together with the UK International Data Transfer Addendum issued by the UK Information Commissioner’s Office (ICO).

• All sub-processors and partners processing personal data outside the UK/EEA are contractually bound to uphold data protection standards that meet or exceed those required under EU and UK GDPR.

These safeguards apply to all transfers to sub-processors or third-party service providers that support our platform, including those based in the United States. A current list of these sub-processors and the transfer mechanisms in place is available at: https://trust.ballparkhq.com/subprocessors

If you would like further information on the specific mechanisms used in any international transfer, please contact us.

Data security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

Data retention

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

You can request further details of retention periods for different aspects of your personal data by contacting us.

In some circumstances you can ask us to delete your data: see “Your legal rights” below for further information.

In some circumstances we may anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes in which case we may use this information indefinitely without further notice to you.

Your legal rights

Under certain circumstances, you have the following rights under data protection laws in relation to your personal data:

• Request access to your personal data (commonly known as a "data subject access request"). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.

• Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.

• Request erasure of your personal data. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.

• Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object where we are processing your personal data for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms.

• Request restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data in the following scenarios: (a) if you want us to establish the data's accuracy; (b) where our use of the data is unlawful but you do not want us to erase it; (c) where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims; or (d) you have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.

• Request the transfer of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.

• Withdraw consent at any time where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.

If you wish to exercise any of the rights set out above, please contact us

No fee usually required

You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances.

What we may need from you

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

Time limit to respond

We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.