Ballpark vs UserZoom: Overview
Let's compare customer reviews on G2.com (Updated 26/07/24)
Overall rating (G2)
4.6 / 5
4.2 / 5
Ease of use
Full, deep integration with design tools, allowing to track clicks, set goals, multiple paths and view heatmaps.
9.2 / 10
7.8 / 10
Ease of setup
9.3 / 10
7.8 / 10
Product direction
9.7 / 10
6.9 / 10
Pricing
Free plan available
Starter Plan from $125/month
Custom Enterprise plans
No free or self-service tiers. Enterprise only.
Introduction
Why do companies pick Ballpark over UserZoom?
When we speak to our customers who have switched to Ballpark from UserZoom, there's several mission critical reasons why.
The majority of product, design and research leadership find it difficult to democratise research with UserZoom due to the seat based pricing structure. That leads to less people conducting research over time and many resort to sharing logins which is less than ideal.
With Ballpark, you can add your entire company into the platform to both create surveys and tests, and consume insights. Many teams we spoke to were sharing logins on UserZoom due to plan or pricing restrictions making it difficult to execute on a democratisation strategy.
Additionally, Ballpark offers a robust integration with Figma, generating heatmaps, conversion reports, and more. In contrast, UserZoom lacks native Figma integration, making tracking difficult to understand how your designs perform without watching each video one by one.
Finally, Ballpark has no limits on concurrent studies or participants per survey meaning you can keep working without bottlenecks.
A few extra reasons for switching:
Ballpark has a single enterprise tier that includes all features
Ballpark has real-time collaboration, allowing multiple people to create surveys and tests together
No add-ons for customer support, training, workshops or customer success
Looking at public reviews, we see a similar story:
Reviewers felt that Ballpark meets the needs of their business better than UserZoom (Now part of UserTesting).
When comparing quality of ongoing product support, reviewers felt that Ballpark is the preferred option.
For feature updates and roadmaps, our reviewers preferred the direction of Ballpark over UserZoom (Now part of UserTesting).
Key differences when comparing Ballpark and UserZoom
What really sets Ballpark and UserZoom apart for teams doing research?
Advanced Figma integration with analytics
Ballpark integrates seamlessly with Figma, allowing you to track participant behavior on prototypes including heatmaps, goal conversions and more.
Unlimited seats supercharge democratisation
You can scale research if you have to restrict access to conducting it. Ballpark makes it easy to bring your whole org into your workspace. With several permissions and roles to ensure no mishaps occur.
A super simple real-time builder
Building a survey or test in Ballpark is as simply as create slides in a presentation tools. It's visual, collaborative and maybe even a little bit…fun?
Simple, transparent pricing
Tired with multiple costly extras not part of your package? Ballpark presents clear-cut rates—you only pay for the studies you create. An optional extra is using our panel. That's it.
Feature comparison
A look at the core features of both platforms
Create any type of survey
Whether you're carrying out market studies, collecting client insights or searching for staff views, Ballpark offers a broad selection of question types, including open-ended and yes-no questions, multiple options and evaluation scale.
Supercharge surveys and tests with video recording
After activating both audio and video recording functions in Ballpark, you’ll gain the ability to observe and hear your participants as they interact with your website or prototypes, or as they vocalize their thoughts.
Test any website. No installs required.
Setting up a test in Ballpark is simple—just provide your website link, add your task, and you’re ready to start.
Whether you’re evaluating your marketing site, web app, or a competitor’s platform, you can obtain swift and relevant feedback without the need for plugins or JavaScript snippets.
Real-time summaries, design metrics and more
Our summary view provides instant access to aggregated data from your results, which you can easily share with your team.
When testing prototypes or designs, you can also view heatmaps, metrics, bounce rates, task responses, and more.
Test Figma prototypes and get rich insights
Ballpark seamlessly integrates into your design workflow with its robust Figma integration, providing valuable insights before you start coding.
We go beyond simply displaying your prototype by tracking every click, goal conversion, and more. Our paths view makes it easy to identify and understand design issues.
Ask participants to pick their favourite copy
Copy testing is a breeze in Ballpark. No mockups required.
Simply type in your copy ideas directly into Ballpark to present them to your participants.
Add unlimited team members for free
Our mission is to democratize research and make it accessible to everyone in your business.
That’s why Ballpark offers unlimited team members for free on every plan, allowing you to invite anyone in your organization, from the executive team to product and marketing.
Find the right audience with over 200+ targeting options
Our extensive range of targeting options makes it simple to find participants relevant to your research.
This includes criteria such as employment status, industry, pet ownership, health, hobbies, and even experiences with streaming and food delivery services.
Help
How can I start using Ballpark?
It's free to sign up and get started. Click here to create your account.
How does pricing work?
Our pricing is based on projects created (research studies).
A survey or test counts as a single project. There is no limit on the amount of questions or tasks.
What are recruitment minutes?
Recruitment in Ballpark works by hiring participants based on the amount of time you need them. This is counted in the form of minutes.
For example, if you need 10 people to take your test, which will take 5 minutes, then that will be: 10 participants x 5 minutes = 50 minutes required.
Each minute costs $1.
Can I try Ballpark for free?
Yes! Sign-up free for a 14-day trial. We even give you a chance to hire from our panel, free of charge.
Where are Ballpark's servers based?
We're hosted in the EU and comply with GDPR regulation.
Can I get a demo for my team?
Yes! Let's find a time to connect here.
Where can I find out more about Ballpark's security?
Head over to our Trust Center.
Is recruitment included when I upgrade?
Yes on annual plans. Monthly plans give you the option to pay-as-you-go.