Resources

Recruitment Cost Calculator

Smart research planning starts here — Calculate your recruitment costs in real-time

Resources

Recruitment Cost Calculator

Smart research planning starts here — Calculate your recruitment costs in real-time

Resources

Recruitment Cost Calculator

Smart research planning starts here — Calculate your recruitment costs in real-time

Calculate recruitment cost

Total Credits

300

1 credit = $1

Want more powerful analysis features like video transcription and live interviews?

What is this?

Our Recruitment Cost Calculator is a smart tool designed to help you estimate the credits needed for your research studies and participant recruitment. Whether you're conducting business-to-business (B2B) or consumer (B2C) research, this calculator provides instant, accurate cost estimates tailored to your specific requirements.

How it works?

Simply input your study parameters using our intuitive interface:

  1. Enter the number of participants you need (up to 9,999,999)

  2. Select the time required per participant (from 5 to 60 minutes)

  3. Choose your study type (B2B or B2C)

  4. Pick your response format (Survey or Video)

The calculator instantly updates as you adjust these parameters, showing you the total credits required in real-time with smooth animations for better visibility.

What can you do with this tool?

  • Plan your research budget: Get immediate cost estimates for different study scenarios

  • Compare study options: Easily toggle between B2B and B2C options to compare costs

  • Optimise your research: Adjust participant numbers and time requirements to find the perfect balance for your budget

  • Choose response formats: Compare costs for both survey and video responses to make informed decisions

  • Save time: Make quick calculations without the need for complex spreadsheets or manual calculations

Our calculator uses different credit rates based on your choices:

  • B2C Survey responses: 1 credit per minute

  • B2C Video responses: 2 credits per minute

  • B2B Studies: 4 credits per minute (regardless of response type)

Whether you're planning a quick survey or an in-depth video study, our calculator helps you make informed decisions about your research investment.