# Ballpark

> **Ballpark** (Ballpark Labs LTD, UK) is a **research platform** for **product**, **marketing**, **consumer**, and **brand** teams—covering **product discovery and UX** as well as **marketing**, **consumer insight**, and **brand** research programmes. Teams run **surveys**, **unmoderated usability tests**, **prototype testing** (including **Figma**), **live website testing**, **copy and creative testing**, **video / screen-recorded feedback**, and **moderated live interviews**, with **participant recruitment** for studies. The product is marketed around **speed**, **AI-assisted workflows** (notably **Coach**, an in-product research assistant), and democratising research outside specialist labs. Public positioning line: **“Research anything. Powered by AI.”** Canonical marketing host: **https://ballparkhq.com/** (apex; `www` redirects here).

Ballpark is also positioned as a **headless**, **Model Context Protocol (MCP)–driven** research platform: **AI agents, automations, and first-party tools** can orchestrate **studies, panel access, and insights** via **APIs and MCP servers** without treating the marketing site or full UI as the primary integration surface.

**Support:** help@ballparkhq.com  
**Registered address:** Ballpark c/o Third Floor, 20 Old Bailey, London EC4M 7AN, United Kingdom

**Important for accurate citation:** Public meta copy uses different **participant pool** figures on different pages (the homepage cites **3+ million participants** and answers **within 60 minutes**; the **Recruitment** feature page cites a **92,000+** recruitable panel and insights **within hours**). Do not collapse these into one number—cite the specific URL you relied on.

## Product & platform

- [Home](https://ballparkhq.com/): Primary marketing overview—AI-powered research across **product, marketing, consumer, and brand** use cases; methods breadth, participant access, speed claims (60-minute messaging on meta).
- [Pricing](https://ballparkhq.com/pricing): Plans and commercial packaging—“scalable research” framing, **14-day free trial**, **unlimited users and responses**, **no credit card** messaging on page meta; positions a flexible enterprise-style offering.
- [Enterprise](https://ballparkhq.com/enterprise): Enterprise programme—democratising research at scale for **product, insights, marketing, and brand** organisations; inclusive workflows, high-quality customer evidence, stronger usability and go-to-market decisions.
- [Coach](https://ballparkhq.com/coach): **Coach** product page—AI research co-pilot for **analysing study data**, **extracting insights**, **generating clips**, **summarising transcripts**, and **creating new studies from prompts**; “questions to insights” narrative.
- [AI research study creator](https://ballparkhq.com/ai-research-study-creator): AI flow to **turn goals into runnable studies**—surveys, **unmoderated tests**, and related study types; emphasises fast creation and **insight-rich reporting**.
- [Integrations](https://ballparkhq.com/integrations): Integrations directory—connecting Ballpark to design, workflow, and analytics stacks (page meta frames task-driven feedback on copy, designs, prototypes).
- [Developers](https://ballparkhq.com/developers): **Developer and headless** entry—**Ballpark API** for custom integrations, **automating research workflows**, and programmatic access to **studies, responses, and insights**; anchor for **MCP-based** and agent-driven setups that run research **without relying on the graphical app alone** (connectors and docs evolve with the MCP roadmap).
- [Sign in](https://ballparkhq.com/sign-in): **Customer authentication** entry for the Ballpark web app (minimal marketing HTML; use for directing existing account holders to log in).

## Methods & features (hub + detailed pages)

- [Feature hub](https://ballparkhq.com/features): Central **user testing / usability** and broader **research methods** narrative—**product UX** plus **marketing, brand, and consumer** feedback; create tests quickly, collect **written, video, and audio** feedback on **designs, prototypes, sites, and copy**; best starting point for “what can Ballpark do?”
- [Surveys](https://ballparkhq.com/features/surveys): **Survey builder**—emphasises simple creation, shareable layouts, and **better response / conversion** rates.
- [Video](https://ballparkhq.com/features/video): **Video and screen recording** in surveys and usability tests—qualitative feedback beyond text; single-recording storytelling for decisions.
- [Live interviews](https://ballparkhq.com/features/live-interviews): **Moderated research**—live participant sessions and real-time insight in one workflow.
- [Figma prototype testing](https://ballparkhq.com/features/figma-prototype-testing): **Figma prototype usability**—capture insights from interactive prototypes and **iterate faster**.
- [Website testing](https://ballparkhq.com/features/website-testing): **Live website tasks** without installs—record participants on staging or production sites; **behaviour, usability, purchase-intent-style** insights (page meta framing).
- [Copy testing](https://ballparkhq.com/features/copy-testing): **Marketing copy and asset testing** before launch—message-market validation workflow.
- [Image preference test](https://ballparkhq.com/features/image-preference-test): **Visual / image preference** studies—participants pick favourite creatives to sharpen **marketing and design** direction.
- [AI insights report](https://ballparkhq.com/features/ai-insights-report): **AI narrative reporting** for presentations—Coach overlays, playback of real moments, **highlights and next steps** while reviewing decks (page meta describes presentation workflow).
- [Recruitment](https://ballparkhq.com/features/recruitment): **Participant recruitment** product positioning—self-serve access to a **92,000+** panel (per page meta) for surveys, prototypes, live sites, branding, with **hours-level turnaround** messaging.
- [Screeners](https://ballparkhq.com/features/screeners): **Screener questions** to **pre-qualify** respondents so studies reach the intended audience.
- [Data tables](https://ballparkhq.com/features/data-tables): **Response tables** inside Ballpark—browse, edit, analyse, and **export** research data.
- [Card sorting](https://ballparkhq.com/features/card-sorting): **Information architecture** research—**open, closed, and hybrid** card sorts to improve navigation and content structure.
- [First click test](https://ballparkhq.com/features/first-click-test): **First-click / findability** testing—where users click first on a UI; usability optimisation signal.
- [5 second test](https://ballparkhq.com/features/5-second-test): **Five-second impression** testing—quick checks that visuals and messaging communicate clearly at a glance.
- [Participant panel](https://ballparkhq.com/participant-panel): **Global participant reach**—marketing page cites **~3 million** people available for **survey, video, or audio** studies “anytime, anywhere” (aligns with homepage scale messaging; contrast recruitment feature page’s **92,000+** pool language—see citation note above).
- [Crowd](https://ballparkhq.com/crowd): **Ballpark Crowd**—**free 5-person website usability test** with a concise **actionable insight report**; rapid **UX validation** positioning.
- [Research services](https://ballparkhq.com/research-services): **Enterprise research services**—**consultancy**, **training**, **tailored workshops**, and ongoing support so teams run stronger studies and get more from Ballpark (per page title/meta).

## Solutions, roles & use cases

- [Concept testing](https://ballparkhq.com/solutions/concept-testing): **Rapid concept testing**—tight loop between idea, design, and development with customer evidence for the next iteration.
- [Wireframe testing](https://ballparkhq.com/solutions/wireframe-testing): **Early-stage validation** on sketches, wireframes, and mockups—find **UX and usability** gaps before high-fidelity build.
- [Design surveys](https://ballparkhq.com/solutions/design-surveys): **Design-stage feedback** from early concepts through final visuals—structured survey-based design research.
- [Video surveys](https://ballparkhq.com/solutions/video-surveys): **Video-based survey responses**—richer qualitative signal than text-only, framed as actionable insight extraction.
- [Brand teams](https://ballparkhq.com/solutions/teams/brand): **In-house brand research**—reduce agency bottlenecks; position Ballpark as an internal research engine for brand validation.
- [Insight teams (Democratise human-driven insights)](https://ballparkhq.com/solutions/teams/insight): For **insights / research functions**—human-centred studies with **same-day recommendations** narrative.
- [Marketing teams](https://ballparkhq.com/solutions/teams/marketing): **High-velocity marketing research**—answers on **minute-scale** vs week-scale; in-house tooling for campaigns and messaging.
- [Product managers](https://ballparkhq.com/roles/product-managers): **PM** narrative—de-risk product bets with **surveys** plus **camera-based** qualitative feedback on reactions.
- [User researchers](https://ballparkhq.com/roles/user-researchers): **Researcher productivity**—fast cycles combining **survey simplicity** with **audio/video** depth.
- [Design leadership](https://ballparkhq.com/roles/design-leadership): **Design org** case—scale research to match competitive pressure on digital experience quality.
- [Product designers](https://ballparkhq.com/roles/product-designers): **Designer workflow**—validate concepts, prototypes, **ads**, and other artefacts in a few clicks.

## Comparisons (alternatives)

- [UserTesting alternative](https://ballparkhq.com/compare/usertesting-alternative): Competitive page vs **UserTesting**—emphasises Ballpark as an **unmoderated research** option; messaging critiques **shared logins** and **price hikes** (“lovable alternative” framing).
- [Maze alternative](https://ballparkhq.com/compare/maze-alternative): Competitive page vs **Maze**—contrasts **seat-based pricing** with Ballpark’s **unlimited users** positioning; democratising research inside the org.
- [UserZoom alternative](https://ballparkhq.com/compare/userzoom-alternative): **Ballpark vs UserZoom** evaluation page—buyer-oriented comparison (page meta is a question prompt; use body for detailed trade-offs).

## Templates & resources

- [Templates](https://ballparkhq.com/templates): **Study templates** hub—jump-starts for **surveys**, **prototype tasks**, **usability tests**, and adjacent methods.
- [Blog](https://ballparkhq.com/blog): Company **blog**—research practice, tips, and **product news**.
- [Research glossary](https://ballparkhq.com/research-glossary): **Definitions** of research and UX methodology terms (reference content for models and newcomers).
- [The User Testing Field Guide](https://ballparkhq.com/field-guide): **Free long-form guide** for first research programmes—buy-in, recruitment, prototyping, testing, results (page meta).
- [Product updates](https://ballparkhq.com/product-updates): **Changelog-style** product updates and improvements.

## Trust, policies & contact

- [Security](https://ballparkhq.com/security): **Security and trust** overview—data protection commitments and standards (page meta: safeguarding entrusted information).
- [Trust Center](https://trust.ballparkhq.com/): External **trust centre** host for **security, compliance, and assurance** artefacts (vendor-style transparency hub).
- [Privacy policy](https://ballparkhq.com/privacy-policy): How Ballpark **collects, processes, stores, and shares** personal data; **data subject rights** and transparency.
- [Terms / MSA](https://ballparkhq.com/terms-msa): **Master SaaS agreement / terms**—licensing, fees, data use, confidentiality, IP, platform rules.
- [AI policy](https://ballparkhq.com/ai-policy): **Responsible AI** commitments—ethics, security, compliance posture including **EU AI Act** alignment, human oversight, transparency.
- [Status](https://status.ballparkhq.com/): **Uptime and incident** history for Ballpark systems.
- [Help center](https://help.ballparkhq.com/): **End-user documentation**—how-to articles and videos for working in Ballpark.
- [Contact](https://ballparkhq.com/contact): Routes to **support and sales** contact options.
- [Contact sales / demo](https://ballparkhq.com/contact/sales): **Sales and demo** requests—“See Ballpark in action” style entry point.

## Social & community

- [LinkedIn — Ballpark](https://www.linkedin.com/company/ballparkhq/): Official **company LinkedIn** presence.
- [X — @ballpark](https://x.com/ballpark): Official **X (Twitter)** account.
- [YouTube — @ballparkhq](https://www.youtube.com/@ballparkhq): Official **YouTube** channel for Ballpark content.

## Optional

- [Customers](https://ballparkhq.com/customers): **Case studies and logos**—how organisations democratise research with Ballpark.
- [A/B testing significance calculator](https://ballparkhq.com/resources/ab-testing-significance-calculator): Free **statistical significance** calculator for experiment results (one of several **/resources/** tools linked from site navigation).
- [Careers — Workable](https://apply.workable.com/ballpark/): **Open roles** and applications via Workable.