What was the biggest issues with our brand perception amongst the 18-30 year olds that completed the study?

Over 65% of participants in that age range mentioned they felt the brand was ‘corporate,’ ‘out of touch,’ and ‘trying too hard to be cool.’ This group expressed a preference for brands that feel more authentic, inclusive, and purpose-driven.
Put research power in every team’s hands
Coach removes the barriers to high-quality research by analysing data, surfacing insights, generating clips, and building new studies whenever you ask.
You define the goal, Coach creates the study
Coach makes it effortless to democratise research by eliminating the blank-canvas barrier. Anyone on the team can state their goal and instantly get well-structured questions and tasks, framed to uncover meaningful insight.
Understanding UK consumer streaming platform preferences
Which coffee shops were the most popular?

Costa
Blank Street
Starbucks
Greggs
Grind
Generate graphs on demand
Slice and dice any data in your study or workspace. Whether it’s quantitative metrics or qualitative insights from transcripts, Coach can surface and visualise exactly what you need.
Extract any quote, any time
Save hours of digging through transcripts by asking Coach to handle it for you. Whether you need sentiment, keyword mentions, or references to competitors, Coach pulls the right quotes and citations in seconds.
Which person responded with the biggest issues?

"The delivery was late and the product arrived damaged, which was very frustrating."
Participant-DD47O
0:08 / 0:36
Participant-DD47O
“I’ve been using the platform for three months and it really helped streamline our research process, though I wish the reporting could be faster.”
Need a video clip? Just ask.
Coach scans your recordings, pinpoints the exact moments that matter, and delivers ready-to-use clips with context. No scrubbing through timelines, no guesswork — just the footage you need, instantly.