Product updates

New updates and improvements to Ballpark.

Product updates

New updates and improvements to Ballpark.

Product updates

New updates and improvements to Ballpark.

30 October 2025

Improvement

We’ve completely redesigned the Summary view to make it faster, clearer, and more powerful — bringing in many of the most popular requests we’ve heard from you.

In this update:

  • Updated visualisation: Every question and answer is now displayed in a fresh, visual format — including improved rating scales and support for smaller image attachments.

  • Study performance: Enhanced visualisation of study and question performance helps you see how participants moved through each step and spot opportunities for improvement.

  • AI summaries: Expanded and smarter summaries for open-ended questions, with full coverage coming soon across more question types.

Coming soon:

  • Video reels: Watch all video and audio responses for any question in one place, with a single click.

  • Filtering: Apply the same filters used in the responses table to analyse results by demographics or specific answers.


We're excited to announce the release of Custom URL Parameters, one of our most popular feature requests for those of you that need to track participants using campaign codes, CRM IDs, marketing tags, or internal project references.

What’s new

  • Add any custom parameter (CRM IDs, campaign codes, audience tags, country markers — whatever you need) to your study links

  • Parameters automatically appear in response data: tables, CSV exports, and individual response views

  • Set up redirects to send participants back into your system and mark them as complete

  • Works with any tool that supports URL parameters including Cint, UserInterviews, Pipedrive, Attio, Salesforce, Hubspot and Intercom

Check out our setup guide to get started.

New Feature

If you need to stop people from using a share link immediately, you can now deactivate it.

This is useful if a link has been shared more widely than intended, or you want to pause access for any reason.

Use Deactivate share link in the Share link status section. You can generate a new link whenever you need one.

You can now set your share links to automatically stop working on a date you choose. This gives you more control over time-limited research or sensitive concepts in the wild.

Turn on Set expiry date in the Advanced security settings when sharing any project.