Ballpark’s new AI Interview step asks adaptive follow-ups, listens for the topics that matter, and connects answers across the study so you can uncover richer spoken feedback at scale.
We’re opening beta access to Ballpark’s new AI Interview step, built to help teams collect richer spoken feedback and uncover the “why” behind each response.
Instead of relying on a single open-ended question, AI Interview can ask tailored follow-ups based on what each participant says, what they’ve already answered, and how they’ve interacted with the rest of your study. That means you can capture more context, clearer reasoning, and more natural spoken feedback — without having to moderate every conversation yourself.
After testing AI Interview with over 1,000 participants, we’re ready to open it up in beta.
What’s included:
Adaptive probing — Start with your own question, choose how many follow-ups you want, and let Ballpark ask relevant follow-up questions based on each participant’s answer.
Custom prompts — Tell Ballpark what to listen for, such as products, competitors, objections, or specific keywords, and decide how the interviewer should respond when they’re mentioned.
Required spoken responses — Require participants to speak before continuing, helping you capture richer transcripts, clearer reasoning, and more useful video or audio feedback.
Follow-ups with memory — Ballpark can reference what a participant has already done in the study, from earlier answers to survey responses and UX task behaviour, so follow-ups feel more relevant and connected.
To try it, open any study, go to Build, click Add step, and select AI Interview. Add your opening question, then use Options to choose the number of follow-ups or add custom prompts.
Leaderboards show which users are creating studies, recruiting participants, and using credits, helping teams understand adoption and spot their most active Ballpark users.
We’ve added Leaderboards to Workspace analytics, giving owners and admins a clearer view of the most active users in their workspace.
Leaderboards make it easier to see who is driving research activity across Ballpark, from creating studies to recruiting participants and using credits. This helps teams understand adoption, spot power users, and see where research activity is happening across the workspace.
Leaderboards currently include:
Studies created — See which users are creating the most studies.
Participants recruited — Track which users are recruiting the most participants.
Credits used — See which users are using the most credits, either across your full Ballpark history or your current contract period.
This gives teams a more practical way to understand how Ballpark is being used, while also creating opportunities to recognise, encourage, or even gamify research activity across the organisation.
Workspace analytics brings your study, credit, and user activity into one place, helping teams track usage, spot patterns, and understand how research is being adopted across the workspace.
We’ve added Workspace analytics to Ballpark, giving owners and admins a clearer view of how their workspace is being used.
Instead of checking activity study by study, you can now see key usage metrics across studies, credits, and users in one place. This makes it easier to understand research activity across your team, track credit usage, and see how adoption is growing over time.
Workspace analytics currently includes:
Studies — Track studies launched, responses gathered, and unique users launching studies.
Credits — Monitor your total credit balance, credit usage, and monthly usage breakdown.
Users — See total users, sign-in activity, and which users are launching studies or spending credits.
Over time, we’ll expand this view to surface more strategic insights, helping teams connect Ballpark usage to their wider research goals.
You’ll find Workspace analytics in your workspace settings.
Studies now show a Recruiting status as soon as an active recruitment order is underway, so teams can tell when recruitment has started before responses arrive.
We’ve added a new Recruiting status to the studies list in Ballpark, making it easier to see when participant recruitment is already underway.
Previously, a study could remain in Draft after a recruiting order had been placed, but before the first response arrived. That made it harder to tell whether recruitment had actually started. Now, studies switch to Recruiting as soon as an active recruitment order is in progress.
You’ll see the new status in the Status column on the studies list, including /projects/team and /projects/my, with a blue dot next to the Recruiting label.
Here’s how it works:
A new study starts as Draft
Once you place a recruiting order, it changes to Recruiting
It stays as Recruiting while the order is active, including after responses start coming in
When the order completes or is cancelled, the study changes to Launched if responses exist, or back to Draft if they don’t
This change gives teams a clearer signal that recruitment is in progress, without changing any participant-facing pages, notifications, or study settings.