Measure your Net Promoter Score (NPS)

Net Promoter Score (NPS®) measures customer experience by assessing how likely customers are to recommend a product, service, or business. This score reflects overall satisfaction and loyalty.

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Measure your Net Promoter Score (NPS)

Net Promoter Score (NPS®) measures customer experience by assessing how likely customers are to recommend a product, service, or business. This score reflects overall satisfaction and loyalty.

Calculate your NPS®

😊

Promoters

Number of responses rated you a 9 or 10.

😐

Passives

Number of responses rated you a 7 or 8.

😡

Detractors

Number of responses rated you a 0 or 6.

Your NPS® Score

Net Promoter, NPS, and the NPS-related emoticons are registered trademarks of Bain & Company, Inc., Fred Reichheld and Satmetrix Systems, Inc.

Understanding Net Promoter Score (NPS): Definition and Importance

Net Promoter Score (NPS) gauges customer loyalty by assessing their likelihood to recommend your brand. This metric offers valuable insights into overall customer satisfaction and potential growth areas.

Step-by-Step Guide to Calculating Your NPS

To determine your NPS, subtract the percentage of detractors (customers rating 0-6) from the percentage of promoters (those rating 9-10). This calculation provides a clear picture of your brand’s performance from the customer’s perspective.