AI

AI Insights Report

Turn every research session into a story that lands. Open Coach over your presentation, play real moments, and watch insights, highlights, and next steps appear as you scroll.

AI

AI Insights Report

Turn every research session into a story that lands. Open Coach over your presentation, play real moments, and watch insights, highlights, and next steps appear as you scroll.

AI

AI Insights Report

Turn every research session into a story that lands. Open Coach over your presentation, play real moments, and watch insights, highlights, and next steps appear as you scroll.

Women's Makeup Survey

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Key finding #2

Social proof is the spark

Social media influencers (43%) and advertisements (29%) are the top triggers for trying new products, outpacing online reviews (14%) and brand reputation (14%).

Participants place enormous trust in recommendations from friends, family, and influencers—especially those who share similar skin types or coloring.

This highlights the importance of relatability and authenticity in beauty marketing, and underscores the need for brands to foster genuine communities and leverage micro-influencers who reflect the diversity of their customer base.

What drives users to try new makeup products?

Social media influencers

Brand reputation

Advertisements

Online reviews

I honestly believe social media influences and recommendations from friends, family, or even just people I personally know play a really big role. It matters even more when those people have a similar skin type or colouring, because it feels like their advice is actually relevant to me. Instead of just guessing, I feel like I’m making decisions based on real experiences that I can actually trust.

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Video thumbnail for clip 1

Participant-A8JZR

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Automatic video highlights

Skip the scrubbing. AI compiles the strongest clips into a tidy highlight reel that surfaces turning points, hesitations, and emotional cues — the moments that matter most.

Key Moments

A black guy sitting at working desk, front-facing camera, talking about a research survey, thinking, interior. Close shot, looking directly to the camera.

0:12

A black guy sitting at working desk, front-facing camera, talking about a research survey, thinking, interior. Close shot, looking directly to the camera.

0:24

A black guy sitting at working desk, front-facing camera, talking about a research survey, thinking, interior. Close shot, looking directly to the camera.

0:36

Simplify the registration flow

Reduce the number of notifications

Add a sharing feature

Actionable recommendations

Go beyond describing what happened. Coach recommends concrete next actions — from improving a flow to refining copy — so teams can move from insight to impact faster.

Keep researching with one click

Stay in motion without starting from scratch. Based on what you have learned, Coach proposes new study directions and ready-to-launch questions that push the story forward.

Conduct a study on dog food brands

Compare dry vs. wet products

Investigate packaging preferences

Analyse advertising impact

Customer SatisfactionLowModerateHigh

Automatic graph creation

Turn raw responses into clear, compelling charts in seconds. Switch chart types when you need a different view and download visuals for decks and docs.

Coach as your research assistant

Coach summarises feedback, connects insights across studies, and helps you visualise trends — all inside the report so you can explore, ask follow-ups, and capture takeaways as you go.

Can you show me the key moments where users hesitated or changed their mind?

Brendan

Sure, I can help with that.

I'll generate insights, graphs and key findings automatically.