DYNAMIC FOLLOW-UPS
Every answer shapes the next question
As participants respond, Coach identifies the details that matter, considers the context, and asks a more relevant follow-up.
Participant response
The food was good, but it arrived late and one item was missing.
Late Delivery
Missing Item
Brand Perception
How late did it arrive?
Coach asks
What item was missing?
Did that affect how you felt about Deliveroo?
Move naturally between open conversation, rating scales, multiple choice, and written responses inside the same interview.
Rating scale
How would you rate your overall experience?
Multiple choice
Which of the following best describes the main issue you faced?
Late delivery
Missing items
Poor communication
Other
Open text
Is there anything else you’d like us to know?
▌
0 / 500
RECRUIT AT SCALE
Launch hundreds of interviews in minutes
Target the right people, set your quotas, and launch across channels. Ballpark handles participant recruitment, scheduling, and progress tracking.
Advanced audience targeting
Quotas and scheduling
Multi-country support
Real-time progress tracking
AI-generated report
Why the ordering flow isn't working well
AI-GENERATED INSIGHTS
AI-generated reports, ready to share in seconds
Coach turns every conversation into clear themes, summaries, and takeaways your team can act on.
Automatic summaries
Theme detection
Sentiment analysis
Exportable reports
Built for teams
that need more than answers
From the first question to the final insight, Coach helps teams run smarter interviews without adding research overhead.
Interviews that feel human
Coach keeps conversations natural and focussed, so participants can answer in their own words without losing direction.
Follow-ups without manual branching
Coach uses each response to decide what to ask next, removing the need to script every possible path.
Structured questions when you need them
Move from open conversation into ratings, multiple choice, or written responses whenever clearer data is needed.
Insights ready to share
Turn conversations into themes, summaries, and takeaways your team can review and share straight away.