NPS survey (Net Promoter Score®) template

Get insights into your brand reputation and user satisfaction

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Ballpark is the fastest way to capture high-quality feedback on questions, marketing copy, designs and prototypes using task driven questions.


NPS stands for Net Promoter Score, a super popular method of measuring customer loyalty and satisfaction. It’s often sent to users every 3 to 6 months to track sentiment over time, usually in the format of asking for participants to rate whether they would recommend a feature or service on a scale of 0-10.

6 great ways to use our NPS survey template

One of the great things about using NPS surveys is there are many ways to leverage the results to create better experiences for your customers.

  • Measure and understand customer sentiment over time
  • Find your customer champions
  • Get direction for change and improvement
  • Reduce future churn by discovering unhappy customers early
  • Benchmark your experience against competitors

Remember, NPS surveys without follow-up questions mean it’s just a number. Our NPS template adds several questions to give you more context to the score given.

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