Design preference test template

Multiple choice, but with designs and images

Created by

Ballpark

Ballpark is the fastest way to capture high-quality feedback on questions, marketing copy, designs and prototypes using task driven questions.

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A design preference test is essentially a multiple-choice question where the choices are designs or images. Specifically, this test can be used to find out which version of a design is better.

Design preference tests can be used to answer:

  • High-level questions such as “Which design concept do you think is easier to use?”
  • Mid-level questions such as “Which logo do you think is more memorable for our food delivery brand?”
  • Low-level questions such as “Which website design do you like the most?”
  • You can also use it to test your competitor products against each other or your own

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Image preference test FAQs