Design preference test template

A design preference test is essentially a multiple-choice question where the choices are designs or images. Specifically, this test can be used to find out which version of a design is better.

Design preference tests can be used to answer:

• High-level questions such as “Which design concept do you think is easier to use?”
• Mid-level questions such as “Which logo do you think is more memorable for our food delivery brand?”
• Low-level questions such as “Which website design do you like the most?”
• You can also use it to test your competitor products against each other or your own