Popular

Design preference test template

Multiple choice, but with designs and images

Popular

Design preference test template

Multiple choice, but with designs and images

Created by

Ballpark

Ballpark is the fastest way to capture high-quality feedback on questions, marketing copy, designs and prototypes using task driven questions.

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The basics

Research

A design preference test is essentially a multiple-choice question where the choices are designs or images. Specifically, this test can be used to find out which version of a design is better.

Design preference tests can be used to answer:

  • High-level questions such as “Which design concept do you think is easier to use?”

  • Mid-level questions such as “Which logo do you think is more memorable for our food delivery brand?”

  • Low-level questions such as “Which website design do you like the most?”

  • You can also use it to test your competitor products against each other or your own

Need help?

Image preference test FAQs

Should low-level questions be avoided?

Must we test our own design(s)?