Created by
Ballpark
Ballpark is the fastest way to capture high-quality feedback on questions, marketing copy, designs and prototypes using task driven questions.
Brand and copy testing
Marketing
A first impression test involves showing users a design for 5 seconds with no instruction whatsoever — users can look at whatever catches their attention.
After this, users are asked a series of open and closed-ended questions. These questions can ask about trustworthiness, brand impression, visual hierarchy, or gain an understanding of what (they believe) the business/app/website actually offers.
4 great ways to use our first impression test template
First impression tests are incredibly versatile. They can be used to…
See what catches attention first
See if users know how to find key information
Gauge trust levels and/or overall brand impression
See if users understand what the app/website does
Need help?
First impression test FAQs
Why are the first 5 seconds so important?
Which question formats are useful?