Ballpark is the fastest way to capture high-quality feedback on questions, marketing copy, designs and prototypes using task driven questions.
A first impression test involves showing users a design for 5 seconds with no instruction whatsoever — users can look at whatever catches their attention.
After this, users are asked a series of open and closed-ended questions. These questions can ask about trustworthiness, brand impression, visual hierarchy, or gain an understanding of what (they believe) the business/app/website actually offers.
First impression tests are incredibly versatile. They can be used to…
First impression test FAQs