Brand and copy testing

First impression test template

Gauge users' initial thoughts and feelings

Brand and copy testing

First impression test template

Gauge users' initial thoughts and feelings

Created by

Ballpark

Ballpark is the fastest way to capture high-quality feedback on questions, marketing copy, designs and prototypes using task driven questions.

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Brand and copy testing

Marketing

A first impression test involves showing users a design for 5 seconds with no instruction whatsoever — users can look at whatever catches their attention.

After this, users are asked a series of open and closed-ended questions. These questions can ask about trustworthiness, brand impression, visual hierarchy, or gain an understanding of what (they believe) the business/app/website actually offers.

4 great ways to use our first impression test template

First impression tests are incredibly versatile. They can be used to…

  • See what catches attention first

  • See if users know how to find key information

  • Gauge trust levels and/or overall brand impression

  • See if users understand what the app/website does

Need help?

First impression test FAQs

Why are the first 5 seconds so important?

Why are the first 5 seconds so important?

Which question formats are useful?

Which question formats are useful?

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