First impression test template

Gauge users' initial thoughts and feelings

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Ballpark is the fastest way to capture high-quality feedback on questions, marketing copy, designs and prototypes using task driven questions.

A first impression test involves showing users a design for 5 seconds with no instruction whatsoever — users can look at whatever catches their attention.

After this, users are asked a series of open and closed-ended questions. These questions can ask about trustworthiness, brand impression, visual hierarchy, or gain an understanding of what (they believe) the business/app/website actually offers.

4 great ways to use our first impression test template

First impression tests are incredibly versatile. They can be used to…

  • See what catches attention first
  • See if users know how to find key information
  • Gauge trust levels and/or overall brand impression
  • See if users understand what the app/website does

Get started with this template

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First impression test FAQs

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