Competitor paid search test template

See how your ads are performing compared to your competitors

Created by


Ballpark is the fastest way to capture high-quality feedback on questions, marketing copy, designs and prototypes using task driven questions.


Paid search advertising is used to target users while they’re using search engines. Adverts are displayed alongside key search terms and with other ads from competitors.

Our paid search test template helps measure the performance of your advert and will identify where you can make improvements.

Some of the example questions in our paid search test template:

  • Have you heard of the brands in these adverts?
  • Which of these adverts would you click on and why?
  • How would you improve the following advert?
  • Beyond this advert, what additional information would you need to be confident to buy?

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Competitor search test template FAQs