5-second test template

Observe users’ initial thoughts or behaviours

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Ballpark is the fastest way to capture high-quality feedback on questions, marketing copy, designs and prototypes using task driven questions.


Today’s users are impatient. They won’t wait around for websites and apps to load, and they’ll make snap judgments about brands, marketing intents, and even instructions. Poor design choices contribute to this significantly, causing users to make mistakes after misinterpreting visual or written communications.

A 5-second test is an ideal way of seeing if users are able to understand a specific intent (such as an instruction) clearly and quickly. The rule is that respondents are only allowed to see the design for 5 seconds, where hopefully the answer to the question will be crystal clear to them almost immediately.

3 great ways to use our 5-second test template

5-second tests can be used to see if users can quickly understand…

  • Instructions
  • What the app/website/business does
  • Graphical elements (e.g. UI cues or logo meanings)

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