Research made simple with AI
Run any type of consumer, brand or product research with over 3 million participants and get answers within 60 minutes
Research made simple with AI
Run any type of consumer, brand or product research with over 3 million participants and get answers within 60 minutes
Research made simple with AI
Run any type of consumer, brand or product research with over 3 million participants and get answers within 60 minutes
Dog food subscription services study v2
Build
Recruit
Summary
Insights
Preview
Share
Insights into the US dog food subscription market
15 responses
Updated 2 mins ago
Share
Introduction
This survey explores the preferences and experiences of US dog owners regarding pet food subscription services. The survey included 9 participants, who provided insights into their preferred subscription services, types of dog food, pricing, and key factors influencing their choices. The participants were diverse in their preferences, with a mix of those who prefer dry, wet, raw, and freeze-dried food options.
TL;DR
The survey reveals that The Farmer's Dog is the most preferred subscription service among participants, with 44% choosing it. Nutrition and healthy ingredients are the top priorities for dog owners when selecting food. The average monthly expenditure on dog food subscriptions is $108, with a wide range of spending habits. Participants appreciate the convenience of home delivery and the quality of subscription services compared to store-bought options.
Topics
Subscription Preferences
Dog Food Types
Pricing and Value
Key Factors in Food Selection
Convenience and Quality
Key findings
The Farmer's Dog is the most preferred subscription service, chosen by 44% of participants
“They tend to better quality than dry store bought pet food, they are fresher and have better ingredients for your pet.”
Participant-H1KKG
Nutrition and healthy ingredients are the most important factors for dog owners, as highlighted by 100% of text responses.
“Having healthy ingredients, having meat in the product and some mixed in vegetables usually in my opinion is the best way to feed your pet.”
Participant-H1KKG
The average monthly cost for dog food subscriptions is $108, with a median of $60, indicating varied spending habits.
“I like subscription orders so that they come directly to my home and I do not have to shop for the product in the store.”
Participant-H1KKG
Summary
The survey indicates that The Farmer's Dog is the leading choice among dog food subscription services, with 44% of participants selecting it as their preferred option. Other services like Nom Nom and Ollie also have a presence, but to a lesser extent. This suggests a competitive market with a few dominant players.
Participants emphasize the importance of nutrition and healthy ingredients in their pet food choices. All text responses highlighted the need for quality ingredients, with a focus on meat and vegetables. This aligns with the sentiment that pet health is a top priority for dog owners.
The financial aspect of dog food subscriptions varies significantly among participants. The average monthly expenditure is $108, but responses range from as low as $8 to as high as $300. This indicates a diverse market with options catering to different budget levels. Participants generally rate the price of their subscriptions as average, with a mean rating of 3.9 out of 5.
Notable quotes
“Having healthy ingredients, having meat in the product and some mixed in vegetables usually in my opinion is the best way to feed your pet.”
Participant-H1KKG
“I like subscription orders so that they come directly to my home and I do not have to shop for the product in the store.”
Participant-H1KKG
“They tend to better quality than dry store bought pet food, they are fresher and have better ingredients for your pet.”
Participant-DD47O
Recommendations
Consider expanding the marketing efforts for The Farmer's Dog to emphasize its nutritional benefits and quality ingredients.
Develop budget-friendly subscription options to cater to a wider range of customers, given the varied spending habits observed.
Enhance the convenience factor by offering more flexible delivery schedules and customization options for meal plans.
Follow-up studies
🐾
Health impact: subscription vs store
Investigate the long-term health impacts of subscription dog food on pets compared to traditional store-bought options.
🍽️
Combo pack subscriptions
Explore the potential for new subscription models that combine different types of dog food (e.g., dry and wet) in a single package.
🌍
Subscription preferences by region
Conduct a larger-scale study to validate these findings and explore regional differences in subscription preferences.
Analyzing study…
Ask Coach
Ask me anything
My name is Coach, think of me as your personal research assistant.
Ask me anything…
Ask Coach
Ask me anything
My name is Coach, think of me as your personal research assistant.
Ask me anything…
Democratising research at customer obsessed companies such as
From large scale surveys to live sessions
No matter how you research, Ballpark makes it easy to collect insights and move forward faster.
Surveys
Voice and video capture
Discover the extraordinary
Feel the difference
Live the moment
Embrace the unexpected
Discover the extraordinary
Feel the difference
Live the moment
Embrace the unexpected
Discover the extraordinary
Feel the difference
Live the moment
Embrace the unexpected
Discover the extraordinary
Feel the difference
Live the moment
Embrace the unexpected
Copy testing
Real feedback. Instant insights.
Real feedback. Instant insights.
Let AI handle the analysis and deliver the key takeaways
Let AI handle the analysis and deliver the key takeaways
What was the biggest issues with our brand perception amongst the 18-30 year olds that completed the study?
Over 65% of participants in that age range mentioned they felt the brand was ‘corporate,’ ‘out of touch,’ and ‘trying too hard to be cool.’ This group expressed a preference for brands that feel more authentic, inclusive, and purpose-driven.
Meet Coach - your team's AI research assistant
Coach can help analyse and compare all data within your workspace, including extracting insights on demand, setting up new research studies and much more.
Ready-made highlight reels
Watch real user reactions through curated clips and highlight reels. Spot the emotions, hesitations, and breakthroughs that plain text simply can’t convey.
0:08 / 0:36
Participant-DD47O
“They tend to be better quality than dry store bought pet food, they are fresher and have better ingredients for your pet.”
Analysing…
AI-generated research reports
AI generates reports automatically from everything collected in your study, from multiple choice answers to verbal feedback and pulls out the most relevant parts for your attention.
Launch
Launch
Tap into 3 million participants and start gathering feedback within minutes
Tap into 3 million participants and start gathering feedback within minutes
The Netherlands
11,740 participants
USA
1.2m participants
UK
112,069 participants
Italy
13,938 participants
Spain
12,443 participants
Portugal
13,760 participants
Bulgaria
1,224 participants
Poland
2,646 participants
Germany
20,822 participants
Mexico
12,840 participants
Australia
38,903 participants
Japan
102 participants
Belgium
420 participants
France
13,440 participants
Norway
2,178 participants
Greece
720 participants
Ireland
10,208 participants
“It helps us work a lot smarter, able to build confidence across entire business because we are able to show quality data to back up our decisions.”
Brandon Till
Head of Transformation at Soldo
"Ballpark has helped reduce project timelines, shifted discussions from opinions to research-backed decisions, and minimized revisions by improving feedback clarity."
Fran Jordan
Design & Content Chapter Lead at Vodafone
"What truly sets Ballpark apart is their commitment to partnership — in addition to providing state-of-the-art remote testing tools, their collaboration ups our research game and ensures their product roadmap evolves with us"
Chad Higinbotham
Head of Product Design at FEVO
"When I was searching for a survey tool, I extensively researched numerous options. Out of all the choices available, Ballpark emerged as the obvious winner. It is incredibly user-friendly and visually appealing which makes the job of creating surveys a joy."
Paul Davis
Head of UX at Glean
"Ballpark has enabled our product designers at Trade Me to get user insights quicker than ever, and allows us to speak to users outside our existing user pool."
Beth Fleming
UX Research Ops at Trade Me
“It helps us work a lot smarter, able to build confidence across entire business because we are able to show quality data to back up our decisions.”
Brandon Till
Head of Transformation at Soldo
"Ballpark has helped reduce project timelines, shifted discussions from opinions to research-backed decisions, and minimized revisions by improving feedback clarity."
Fran Jordan
Design & Content Chapter Lead at Vodafone
"What truly sets Ballpark apart is their commitment to partnership — in addition to providing state-of-the-art remote testing tools, their collaboration ups our research game and ensures their product roadmap evolves with us"
Chad Higinbotham
Head of Product Design at FEVO
"When I was searching for a survey tool, I extensively researched numerous options. Out of all the choices available, Ballpark emerged as the obvious winner. It is incredibly user-friendly and visually appealing which makes the job of creating surveys a joy."
Paul Davis
Head of UX at Glean
"Ballpark has enabled our product designers at Trade Me to get user insights quicker than ever, and allows us to speak to users outside our existing user pool."
Beth Fleming
UX Research Ops at Trade Me
“It helps us work a lot smarter, able to build confidence across entire business because we are able to show quality data to back up our decisions.”
Brandon Till
Head of Transformation at Soldo
"Ballpark has helped reduce project timelines, shifted discussions from opinions to research-backed decisions, and minimized revisions by improving feedback clarity."
Fran Jordan
Design & Content Chapter Lead at Vodafone
"What truly sets Ballpark apart is their commitment to partnership — in addition to providing state-of-the-art remote testing tools, their collaboration ups our research game and ensures their product roadmap evolves with us"
Chad Higinbotham
Head of Product Design at FEVO
"When I was searching for a survey tool, I extensively researched numerous options. Out of all the choices available, Ballpark emerged as the obvious winner. It is incredibly user-friendly and visually appealing which makes the job of creating surveys a joy."
Paul Davis
Head of UX at Glean
"Ballpark has enabled our product designers at Trade Me to get user insights quicker than ever, and allows us to speak to users outside our existing user pool."
Beth Fleming
UX Research Ops at Trade Me
“It helps us work a lot smarter, able to build confidence across entire business because we are able to show quality data to back up our decisions.”
Brandon Till
Head of Transformation at Soldo
"Ballpark has helped reduce project timelines, shifted discussions from opinions to research-backed decisions, and minimized revisions by improving feedback clarity."
Fran Jordan
Design & Content Chapter Lead at Vodafone
"What truly sets Ballpark apart is their commitment to partnership — in addition to providing state-of-the-art remote testing tools, their collaboration ups our research game and ensures their product roadmap evolves with us"
Chad Higinbotham
Head of Product Design at FEVO
"When I was searching for a survey tool, I extensively researched numerous options. Out of all the choices available, Ballpark emerged as the obvious winner. It is incredibly user-friendly and visually appealing which makes the job of creating surveys a joy."
Paul Davis
Head of UX at Glean
"Ballpark has enabled our product designers at Trade Me to get user insights quicker than ever, and allows us to speak to users outside our existing user pool."
Beth Fleming
UX Research Ops at Trade Me
“It helps us work a lot smarter, able to build confidence across entire business because we are able to show quality data to back up our decisions.”
Brandon Till
Head of Transformation at Soldo
"Ballpark has helped reduce project timelines, shifted discussions from opinions to research-backed decisions, and minimized revisions by improving feedback clarity."
Fran Jordan
Design & Content Chapter Lead at Vodafone
"What truly sets Ballpark apart is their commitment to partnership — in addition to providing state-of-the-art remote testing tools, their collaboration ups our research game and ensures their product roadmap evolves with us"
Chad Higinbotham
Head of Product Design at FEVO
"When I was searching for a survey tool, I extensively researched numerous options. Out of all the choices available, Ballpark emerged as the obvious winner. It is incredibly user-friendly and visually appealing which makes the job of creating surveys a joy."
Paul Davis
Head of UX at Glean
"Ballpark has enabled our product designers at Trade Me to get user insights quicker than ever, and allows us to speak to users outside our existing user pool."
Beth Fleming
UX Research Ops at Trade Me
“It helps us work a lot smarter, able to build confidence across entire business because we are able to show quality data to back up our decisions.”
Brandon Till
Head of Transformation at Soldo
"Ballpark has helped reduce project timelines, shifted discussions from opinions to research-backed decisions, and minimized revisions by improving feedback clarity."
Fran Jordan
Design & Content Chapter Lead at Vodafone
"What truly sets Ballpark apart is their commitment to partnership — in addition to providing state-of-the-art remote testing tools, their collaboration ups our research game and ensures their product roadmap evolves with us"
Chad Higinbotham
Head of Product Design at FEVO
"When I was searching for a survey tool, I extensively researched numerous options. Out of all the choices available, Ballpark emerged as the obvious winner. It is incredibly user-friendly and visually appealing which makes the job of creating surveys a joy."
Paul Davis
Head of UX at Glean
"Ballpark has enabled our product designers at Trade Me to get user insights quicker than ever, and allows us to speak to users outside our existing user pool."
Beth Fleming
UX Research Ops at Trade Me
“It helps us work a lot smarter, able to build confidence across entire business because we are able to show quality data to back up our decisions.”
Brandon Till
Head of Transformation at Soldo
"Ballpark has helped reduce project timelines, shifted discussions from opinions to research-backed decisions, and minimized revisions by improving feedback clarity."
Fran Jordan
Design & Content Chapter Lead at Vodafone
"What truly sets Ballpark apart is their commitment to partnership — in addition to providing state-of-the-art remote testing tools, their collaboration ups our research game and ensures their product roadmap evolves with us"
Chad Higinbotham
Head of Product Design at FEVO
"When I was searching for a survey tool, I extensively researched numerous options. Out of all the choices available, Ballpark emerged as the obvious winner. It is incredibly user-friendly and visually appealing which makes the job of creating surveys a joy."
Paul Davis
Head of UX at Glean
"Ballpark has enabled our product designers at Trade Me to get user insights quicker than ever, and allows us to speak to users outside our existing user pool."
Beth Fleming
UX Research Ops at Trade Me
“It helps us work a lot smarter, able to build confidence across entire business because we are able to show quality data to back up our decisions.”
Brandon Till
Head of Transformation at Soldo
"Ballpark has helped reduce project timelines, shifted discussions from opinions to research-backed decisions, and minimized revisions by improving feedback clarity."
Fran Jordan
Design & Content Chapter Lead at Vodafone
"What truly sets Ballpark apart is their commitment to partnership — in addition to providing state-of-the-art remote testing tools, their collaboration ups our research game and ensures their product roadmap evolves with us"
Chad Higinbotham
Head of Product Design at FEVO
"When I was searching for a survey tool, I extensively researched numerous options. Out of all the choices available, Ballpark emerged as the obvious winner. It is incredibly user-friendly and visually appealing which makes the job of creating surveys a joy."
Paul Davis
Head of UX at Glean
"Ballpark has enabled our product designers at Trade Me to get user insights quicker than ever, and allows us to speak to users outside our existing user pool."
Beth Fleming
UX Research Ops at Trade Me